Welcoming Rachael – Driving a New Era of Marketing at Apex Computing

We’re delighted to announce that Rachael has joined Apex Computing as our new Marketing Manager – a key strategic appointment as we continue to scale our business and strengthen our presence across the IT services sector.

Rachael arrives at an exciting and transformational point in our journey. As Apex continues to evolve, we’re investing heavily in the people, platforms, and processes that will support our growth over the next decade. Marketing is central to that strategy – and Rachael will be leading the charge.

----------------------------

"Bringing Rachael into the business marks a really exciting step forward for us. Her energy, expertise, and fresh perspective are exactly what we need as we push forward with our growth strategy. Marketing has become a central pillar in how we engage with our clients, showcase our strengths, and stand out in a competitive market — and I’m confident Rachael will play a big part in helping us tell the Apex story in a more impactful way than ever before."
— Daniel Shone, Managing Director, Apex Computing Services

----------------------------

Pictured Above: Rachael McKenzie, Marketing Manager, with Daniel Shone, Managing Director.

A Strategic Role with Impact

With a strong track record in B2B technology marketing, Rachael brings deep experience in brand building, digital strategy, campaign management, and content development. 

Her role will go beyond traditional marketing activities. Rachael will be working cross-functionally with our leadership team, sales, account managers, and technical experts to align marketing with business development, client engagement, and service delivery. She’ll also be helping to elevate our voice in the market – positioning Apex as a trusted advisor, a thought leader, and a service-driven partner in everything from cyber security to Microsoft 365 and cloud infrastructure.

A 12-Month Marketing Roadmap

Over the coming months, Rachael will be implementing a comprehensive marketing roadmap designed to:

• Boost visibility across key sectors, with tailored campaigns that reflect our deep understanding of industries like manufacturing, professional services, and legal services.

• Strengthen Apex’s brand positioning in cyber security, modern workplace, and managed IT services – areas where we’re already delivering real value and innovation.

• Increase digital performance, ensuring we’re reaching the right audiences with the right message.

• Support client retention and growth by building engaging communication touchpoints, client success stories, and education-led campaigns that highlight the full value of our services.

• Drive lead generation and fuel sales through smarter use of data, reporting, and account-based marketing.

• Enhance partner engagement, working alongside our key vendors like Microsoft & SonicWall.

The Right Time for Change

This investment in marketing isn’t just about brand awareness – it’s about long-term business value. As we expand, marketing will play a critical role in helping us:

• Deepen relationships with existing clients.

• Attract and retain top-tier talent.

• Show the market what makes Apex different: our people, our values, and our relentless commitment to service.

Rachael’s creativity, drive, and strategic mindset make her the perfect person to take this forward – and we’re excited to see how she shapes the next chapter of our story.

Please join us in welcoming Rachael to the Apex team. We’ll be sharing more updates as her work begins to roll out — watch this space!